We have teamed up with LUANAR (Lilongwe University of Agriculture and Natural Resources - Bunda campus) to pilot a novel approach to marketing strategies for village poultry in Mchinji. The mechanism utilises a select group of farmers ("mother units") who purchase day-old-chicks and grow them out under well managed conditions to on-sell to grower farmers. Incubation of village chicken eggs takes place at Bunda. This action is possible through the generosity of Friends of Malawi, a nonprofit organization founded in 1987 by Returned Peace Corps Volunteers who had served in Malawi.
Current strong commercial interest in 'local chicken' gives hope that wider adoption of a successful marketing strategy could give significant benefits to rural producers.
In addition, RPC is seeking to strengthen the Dzithandizeni Women's Group through building up their capacity to deliver the I-2 Newcastle disease vaccine to chicken owners in their communities. I'll tell you more about that next time.
18 December 2017